FIND YOUR DRIVE

FIND YOUR DRIVE

Client: Toyota
Project: Find Your Drive

Nearly 1.5 million Australian adults don’t have a driver's licence. This can be due to language barriers, disability, anxiety, financial hardship and other life circumstances which can lead to a debilitating fear of driving. It even has a name: Amaxophobia.

As a company whose global purpose is to deliver mobility for all, HERO wanted to find a way to help Toyota vividly bring this purpose to life here in Australia.

The Find Your Drive program was created to support and inspire those who've faced barriers and challenges preventing them from getting their licence. Over three months, unlicensed adult learners worked with expert driving instructors, counsellors and a VR driving school, as they navigated their own personal challenges.

A film series documented the lives of four cast members, following their journeys right up until the moments of their final driving exam. And inspiring countless Australians to overcome their own personal barriers and find their drive.