HERO and Australian fashion retailer DECJUBA have sent social media into meltdown, with their ‘D-LUXE Puffer Plane’ amassing over 30 million views in its first week of release.

To find out, we gave our original Metro Trains brief to ChatGPT. Then visualised its top 3 ideas in Midjourney and animated them through Runway 2. The results were, well, interesting. But it looks like our jobs are safe for now…

HERO has taken out the 2023 Campaign Brief Medium Agency of the Year title, selected from all Australian agencies with 30 to 100 employees.

HERO and Toyota Australia have created an online content series, designed to inspire those who have faced barriers preventing them from getting their licence.

We've finally moved into our new HQ, HERO HOUSE, after more than 2 years in the making. And it’s very on-brand!

Including 2 for Victorian and Queensland Agency of the Year. And another 5 for Maybelline New York ‘Through Their Eyes’ in Bravery, Digital, Diversity, Social Media and Integrated.

Hero has launched a new campaign for Bakers Delight, calling out the major supermarkets’ claims of ‘fresh’ bread.

Mediaweek lists its “top 50 most influential and powerful creative agency executives in the country and how they positively influence the industry, their organisation and the client’s business.”

HERO has launched a new brand positioning for Sirena Tuna, shot in Croatia, following its appointment as Sirena’s creative agency of record.

From 20,282 entries across 60 countries, MAD STARS aims to celebrate the ‘maddest ideas that change the world’.

Campaign Brief caught up with HERO’s Ben Lilley and Shane Geffen as they returned from Cannes with an extra heavy suitcase.

HERO converts its Cannes Lion Shortlists for Maybelline New York and Toyota Corolla into a brand shiny new Silver trophy.

HERO’s shortlists include the big ones: Independent Agency of the Year and Ad of the Year, plus Award for Collaboration and Award for Innovation.

HERO is the new integrated creative partner for Simply Energy, part of Engie, one of of the largest independent power producers in the world and a global leader in the transition to net zero.

The new platform, “Harvest snap out of it”, is the first major piece of work to surface from the new creative partnership.

Maybelline NY gives male gamers first-hand experience of the online abuse experienced by female-identifying gamers.

Featuring a stunning live-action animated film recorded at Calder Park Thunderdome.

The CB Hot List celebrates the best in industry and we’re honoured to see our agency and our HEROIC work recognised at the top.

A massive shout out and congratulations to our HERO Copywriter Annie whose idea has gone onto the second stage of judging and is now 1 of 5 finalists.

Ben talks with LBB’s Esther Faith Lew on his perspectives on campaign effectiveness and the pitfalls of perfection.