A car inspired by a diamond, became one.

To launch the all-new C-HR, a vehicle designed along the angular edges of a diamond, we turned the car into a jewellery collection featuring lab-grown diamonds made from the car itself.

How do you turn a car into a diamond? You need three main elements. A sparkle of brilliance, a bit of patience, and a lot of carbon. Over an eight-month period, we created our diamonds from organic material found in the Toyota C-HR.

Then, partnering with Australian jewellery designer Millie Savage, we created 13 handcrafted pieces available for purchase at https://www.milliesavage.com/

Millie is renowned for her wonderfully eclectic style and unique standout pieces. The perfect collaborator for the C-HR Diamond Collection, inspired by a standout car.

As she herself said, “The whole concept of a car's metamorphosis into diamonds felt like weaving two distinct worlds together, blending automotive innovation with eternal diamonds and hand-crafted jewellery. This unique transformation made the collaboration with Toyota truly inspiring.”

The C-HR Diamond Collection consists of thirteen bespoke pieces, including nine rings, a necklace, bracelet, earrings and a grill. Each inspired by a different part of the C-HR’s show-stopping interior and exterior design.