Perfect contradiction
Perfect contradiction
Client: Topo Chico
Project: Perfect Contradiction
We launched Coca-Cola’s first alcohol brand in a way that felt unique to all other hard seltzers in the market.
Seltzer is a pretty contradictory product. Alcohol plus pure sparkling water with unexpected flavour combinations. We celebrated the contradictions of the product through the contradictions within the audience. We created a number of highly visual and thumb-stopping characters to take over the social feeds.