HERO adds Circles.Life to its client roster

Telecommunication company Circles.Life has appointed Australian independent agency HERO to define its global brand strategy and creative platform.

The competitive pitch was an integrated response and saw HERO agency win the regional and local remit to define their global brand strategy and creative platform.

Partnering with HERO made sense for the brand given their wealth of experience in Australia, said Ajay Sampath, global head of brand marketing, Circles.Life. “We were looking for a best-in-class agency that could offer a wealth of experience in brand strategy and creative services and help to grow our brand in the Australian market. We were really impressed with the level of knowledge and creative experience HERO had and we are excited to partner with them for our next chapter.”