Priceless To Me

Priceless To Me

Client: Mastercard
Project: Priceless To Me

As a proud AO partner for eight years, Mastercard celebrates all of the big and small moments that make the Grand Slam experience unforgettable for everyone. Whether it’s cheering on from the stands at Melbourne Park, watching nail biting matches with loved ones at home, or kicking off the new year in style with partners, each year HERO’s integrated multi-platform AO campaign helps tennis fans explore priceless experiences across 40+ destinations, from the tennis clinic experience with a tennis legend at the Australian Open to a fine dining experience with a celebrity chef.

For the 2023 AO, we created a star-studded campaign for Mastercard featuring; former World No. 8 Alicia Molik, Paralympic Gold Medallist Heath Davidson, Blind & Low Vision Australian B2 champion Courtney Webeck, Blind & Low Vision Australian B3 champion Mick Leigh and Mastercard ambassador and former World No. 1 Jim Courier.