A global account service professional, Simon’s career has seen him evolve from his beginnings as a creative copywriter, to a seasoned data and technology expert. He has worked in leading agencies from Auckland to Sydney, London, Amsterdam and New York – with a stopover as a Language Tutor in Seoul, South Korea, along the way!
Simon is dedicated to creating high impact marketing programs through the application of technology, commercial acumen and creativity to drive innovation and results, and has done so for such iconic brands as IBM, Philips, Amex, Citibank, Samsung and Qantas. He has held lead roles in digital and data, social, performance marketing, B2B, strategy and marketing technology, for world-leaders such as Merkle (Dentsu) and Ogilvy & Social Lab.
Still a creative at heart, Simon’s true passion is creative effectiveness. He now leads our creative client services across local and global Sydney clients, including Coca Cola, CPW, eBay, MasterCard, LinkedIn, L’Oréal, Menulog, Microsoft and Nestlé.