PAT BARON

Chief Creative Officer, Australia

Pat is a professional brand-builder, bringing more than two decades of experience in behavioural change creative across every industry category at world-leading agencies in London, the wider APAC, and Australia.

Having ranked in the top five ECDs and top 10 CCO’s in the world, both at Cannes Lions and the global Won Report, Pat was the first ever winner of the ‘Creative Of The Year’ at the Australian Creative & Effectiveness Awards, and remains the only Australian Creative Director to have had his work both awarded by TED and housed in London’s Design Museum.

Pat has created many memorable campaigns for brands such as AGL, Mastercard, L’Oréal, Coca-Cola, Holden, Ford, Google, GSK, Metro Trains, Specsavers, V/Line and Australia’s federal and state governments. He has been recognised as the number one Art Director and number four Writer in the world, with his famed “Dumb Ways to Die” campaign currently the most awarded in the history of Cannes, and the only Australian winner of the Cannes Effectiveness Grand Prix and winner of the APAC Effie Grand Prix.

Passionate about recognising and fostering creative talent, Pat is Australia and New Zealand’s One Club International Board Director and leads the 3% Next Creative Leaders Competition and Portfolio Night. He has been honoured as a Cannes Lion Film Juror, served as Chairman of Judges at the New York Festivals, Spikes Asia, AWARD, Sirens and mentors’ new generations of creatives as an AWARD School and ADMA lecturer.

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